Strategic Design

Design professionals’ in innovation are no longer just executors of new product and/or service design briefs but are increasingly involved in the crafting of these briefs and in the strategic decisions leading to these briefs.

  • Autor: Giulia Calabretta;Gerda Gemser;&nbspi inni;Ingo Karpen;zwiń
  • Ilość stron: 240
  • Tytuł oryginału: Strategic Design
  • Wydawnictwo: BIS Publishers
  • Numer ISBN: 9789063694456
  • Data wydania: 2016-06-06

Design professionals’ in innovation are no longer just executors of new product and/or service design briefs but are increasingly involved in the crafting of these briefs and in the strategic decisions leading to these briefs.

Their rol is growing towards a more strategic one. In order to effectively play this role design professionals need to master a set of strategic practices – i.e. routinized actions and ways of working. However many designers lack knowledge on specific practices for acting effectively on a strategic level in innovation projects. This book introduces eight strategic design practices. These practices help the design professionals become familiar with effective tools for strategic innovation projects and give them a set of guidelines for easily and quickly applying these practices and tools.

SKU: 9789063694456
Kategoria:
Tags:, ,

Oceny czytelników

Ta publikacja nie ma jeszcze ocen.

Dodaj pierwszą recenzję “Strategic Design”

Twój adres e-mail nie zostanie opublikowany. Wymagane pola są oznaczone *